Visitor Services

Barossa Visitor Centre (BVC) is a nationally accredited Visitor Information Centre and one of the busiest in South Australia, assisting more than 60,000 visitors each year through face-to-face, phone, email and online enquiries.

Our role is to curate handmade Barossa experiences and personalised itineraries that inspire visitors to stay longer, explore more of the region and contribute to a thriving local visitor economy.

The Barossa Visitor Services Partner Program invites eligible tourism businesses across the Barossa Tourism Region to partner with us and become part of a trusted network dedicated to showcasing the very best of the Barossa.

Through the program, businesses gain opportunities to increase their visibility, connect with visitors at key decision-making moments, and engage with the wider visitor economy through referrals, promotion, industry support and collaborative initiatives.

Every day, our team connects thousands of visitors with local businesses, helping them discover more experiences, extend their stay and invest more throughout the region. Together, we create memorable visitor experiences while strengthening the Barossa visitor economy.

1. Our Vision: Creating Handmade Barossa Experiences.
2. Our Mission: Inspire our guests for the purpose of generating increased economic investment into our region.

The Barossa Visitor Services Partner Program offers a range of benefits designed to help tourism businesses increase their visibility, connect with visitors and engage with the wider visitor economy.
The following standard benefits are available to eligible participating businesses.

Promotion and Visitor Referrals

Promote your business seven days a week through the Barossa Visitor Centre. Our team connects with thousands of visitors through face-to-face enquiries, phone, email and online channels, providing valuable exposure across multiple visitor touchpoints.

Barossa Villages, Townships and Trail Maps

Eligible businesses may be included on relevant Barossa village, township and trail maps. These maps help visitors explore the region and discover local businesses, attractions and experiences.

Booking Service - Tours and Experiences

The Barossa Visitor Centre provides a real time booking service through Rezdy, a trusted online booking platform. This enables our team to make secure bookings for eligible local tours and experiences on behalf of visitors.
Businesses that are not directly bookable through Rezdy will continue to receive referrals and recommendations from our Visitor Centre team.

Brochure Display

Display your professionally produced brochure in the most relevant section of the Barossa Visitor Centre, helping visitors discover your business while they are actively planning their time in the region.
Brochure placement is subject to available space and suitability.

Barossa Resource Guides

Eligible businesses may be featured in relevant Barossa Resource Guides. These practical and frequently used resources help visitors compare local products, services and experiences and are available through the Barossa Visitor Centre and barossa.com.

Event Support Service

Promote eligible events through the Barossa Visitor Centre's event displays, including posters and event flyers.
The Visitor Economy and Events Team can also provide guidance on tourism event listings and promotional opportunities for events held within the Barossa Tourism Region.

Industry E-News

Receive our fortnightly Visitor Economy and Events Newsletter, featuring industry updates, professional development opportunities, grants, events, programs and initiatives relevant to tourism and businesses across the region.

Familiarisation Program

Showcase your business, product or visitor experience to Barossa Visitor Centre staff and volunteers through our Familiarisation (famil) Program.

Wine Resource Guide

Eligible cellar doors may be included in the Barossa Wine Resource Guide, which brings together key visitor information in one convenient resource.
The guide may include wine varieties, tasting fees, opening hours, food offerings, family-friendly features, accessibility information and available wine experiences.

In addition to the standard Partner Program benefits, businesses can choose from a range of premium promotional opportunities designed to further increase visibility, connect directly with visitors and showcase their products, services or experiences within the Barossa Visitor Centre.

Digital Signage Advertising

Promote your business, event or experience across the Barossa Visitor Centre's digital display network, located in prominent, high traffic areas throughout the Centre. Advertising options include both static and video displays, providing year-round exposure to visitors actively planning their Barossa experience.

Main Street Window Activation

Showcase your business in the Barossa Visitor Centre's highly visible Murray Street front windows. This premium display space provides a unique opportunity to capture the attention of visitors and passing pedestrian traffic, with illuminated displays offering promotional exposure day and night.

Visitor Centre Business Activation Space

Bring your business to life through an interactive activation within the Barossa Visitor Centre. Utilise the Wine Story Room Makers Table and/or Barn Doors to create engaging displays, host product tastings, demonstrations, mini workshops or meet-the-maker experiences.

Designed to encourage meaningful visitor interaction, these curated activation spaces provide an opportunity to showcase your business in a memorable and authentic way while connecting directly with potential customers.

Let's showcase your business.
Whether you're launching a new experience, promoting a seasonal campaign or looking to connect with more visitors, our Premium Promotional Opportunities can help.
Email visitorcentre@barossa.sa.gov.au to discuss the best option for your business and check current availability.

Whether you're joining the Barossa Visitor Services Partner Program for the first time, renewing your participation, or updating your business information, our online form makes the process quick and easy.

Complete the form below to:

• Apply to join the Partner Program
• Renew your participation
• Update your business details, products or services
• Notify us of changes to your contact information

Complete the online form here: Barossa Visitor Services Partner Program

If you're a tourism business operating within the Barossa Tourism Region, we'd love to hear from you.

Whether you're applying for the first time, renewing your participation or updating your business details, we're here to help

Complete the Barossa Visitor Services Partner Program Application Form

If you have any questions or would like to discuss how the Partner Program can support your business, please contact the Barossa Visitor Centre on (08) 8563 8334 or email visitorcentre@barossa.sa.gov.au.